World Cars Brand Ranking in First Half of 2020 sees Toyota – one of the least damaged from Covid-19 crisis – widening the gap from Volkswagen, reaching 10.6% of market share. Honda reached the market podium, outpacing the free-falling Ford.
The Global Auto Brands Ranking
In the first half of 2020, the Toyota brand had a 10.6 percent share of sales of 3.45 million, after further widening the gap between the followers during the Covid-19 crisis. Toyota – together with Kia and Honda – was one of the least damaged top 10 brands in the Coronavirus pandemic – actually losing 21.4% of the previous year. In recent years, the market share ranged from a minimum of 9.2 per cent in 2016 and 2017) to a maximum of 10.2 per cent (in 2019).
Furthermore, tracking the ranking of top-selling car brands in the World since 2010, we have always seen Toyota leading the scene. Indeed, the Japanese benefit from the strategy to have concentrated in a single brand the most powerful line-up in the World and while other manufacturers have assembled different brands aiming to cover more customer segments, Toyota have just a little diversification in the one-brand strategy, with Lexus in the luxury segment and Daihatsu in the small, low-cost vehicles.
Volkswagen – in 2nd position – has lost terrain during the Covid-19 crisis, due to its large dependence with the Chinese market, which counts for over 40% of global sales. However, despite reporting one of the worst year-to-date trends in the top 10, Volkswagen has actually performed even better than Toyota in May and June. In recent years, the German-based brand held a stable share, between a peak of 8.4% (in 2014) and a minimum of 7.4% (in 2017).
Behind, Honda has conquered the 3rd position, thanks to impressive performances in May and June, while outpacing the free-falling Ford (-28.5%), down in 4th place.
However, the star of the year is certainly Tesla. The American brand jumped in 39th position, with 172.451 units sold (+1.7%).
Tables with sales figures
In the table below we report sales for Top 50 Brands.